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As media investments become increasingly complex, clear data insights are crucial for advertisers to succeed. To maximize efficacy and results, it is essential to understand how Amazon's ad products best work together within its growing ecosystem.
AMC centralizes data from Amazon's entire ecosystem into a secure location, providing businesses with convenient access to understanding their customers' behaviors. This lowers the barrier to entry for advertisers to gain valuable insights about their customers beyond campaign-specific data.
Use cases to show the power of Amazon Marketing Cloud
Inspect campaign reach, frequency, and total impact across the marketing funnel. Utilizing past campaign performance, we build data-informed strategies to continuously improve performance. When data is combined at the user level, it provides the most accurate picture of campaign performance and opportunities for optimization.
Analyze the sequence, frequency, and types of audience interactions on the path to conversion. Understanding audience interactions on the path to conversion allows us to identify the right strategy at each stage of the marketing funnel. AMC provides a detailed understanding of what customers are doing on and off amazon, and how they are engaging with your brand.
Learn about the composition of the audiences exposed to your ads and the attributes of the groups that are engaging. By combining Amazon’s vast and unique customer data with AMC’s ability to provide customer behavior insights, we can build custom audiences that exponentially improve campaign performance.
Understand a media channel’s incremental value and the effectiveness of combining different ad units. User-level data breaks down silos between channels, helping advertisers find the right media mix to meet their needs.
Evaluate how Amazon Ad campaigns drive engagement, sales, and store visitation. AMC helps you understand performance across all your marketing channels in one place.
Tailor how you credit different touch points to understand the full contribution of different media and campaigns.
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