Connecting Purchases with Streaming TV Through AMC

About

This leading health and wellness brand is a cutting-edge functional nutrition and life sciences company that develops products to support heart health, brain function, endurance, energy, and other essential aspects of a healthy lifestyle. They actively collaborate with renowned academic research programs to develop their high-quality products.

CLIENT

Nutritional Supplement Company

TARGET AUDIENCE

Wellness Enthusiasts

LOCATION

United States

INDUSTRY

Health & Wellness

PRODUCTS

Dietary Supplements

The Challenge

The brand sought to understand the overall impact of their Streaming TV campaign on product sales. Their objective was to determine the total ROI of their investment in Streaming TV and the resulting sales on Amazon.

PAIN POINTS

Holistic impact measurement

Sales attribution

Comprehensive analysis

The Approach

Revive used AMC's cross-platform data to analyze the client's Streaming TV campaign's impact on sales across Amazon product channels. By considering user behavior and paths to purchase, Revive identified Streaming TV's role in driving sales and provided valuable insights for optimizing marketing efforts. Armed with these insights, the client can now drive future sales more effectively.

The Results

A customer journey analysis showed that 72% of users reached on Streaming TV were exposed first on Streaming TV.

Sponsored Ads users who were also exposed to STV, purchased 21% more than users who only saw Sponsored Ads.

1.38

Total ROAS

Taking into account all purchase behavior including Overall LTV on Amazon, DTC Site purchases attributed to STV, and Subscribe & Save Customer Value, we estimate a Lifetime Value ROI for the STV campaign at 2.3.

Revive measured the full impact of the STV investment, which yielded a 1.38 Total ROAS, compared to the 0.25 reported by the DSP alone.

STV sales and ROAS

Overall Return on Ad Spend (ROAS) improved by double digits MoM in 2023