Using Amazon 1st Party Data to Drive Lower Funnel Conversions for Financial Services Company
About
The Challenge
A financial services company was looking to attract a niche audience inclusive of younger financial service intenders who are looking for portfolio management services. The client was interested in testing a one-month flight with the goal of acquiring sign-ups and overall lower funnel conversions from this audience.
PAIN POINTS
Reaching a niche audience of financial service seekers
Low conversion rates
Short 1-month testing window
The Approach
Amazon was able to utilize their first-party data to target younger financial service intenders via bucketing users into In-Market and Lifestyle audiences, based off of historical Amazon purchases and search behaviors. The client was able to effectively target their niche audience while also utilizing conversion driving tactics such as display and online video to help drive toward their key performance indicator.
The Results
Based off of client success and Amazon's ability to drive their desired conversions, this client decided to book proceeding flight dates and increased budget.
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