Driving Measurable Visits for Tourism Company with STV

The Challenge

A destination marketing organization sought to boost measurable visits from across the US using Streaming TV (STV) to drive in-market spend. This required targeting four distinct audience segments in 25 priority markets and demonstrating the effectiveness of Revive’s advertising efforts through tracking CPE metrics.

PAIN POINTS

Seeking to generate national awareness to boost seasonal traffic.

Needing to partner with an agency that could run advanced targeting.

Constrained budget across 25 markets, requiring audience insights and target recommendations for efficient ad spend.

The Approach

By leveraging a combination of demographic and household income data, along with Amazon Lifestyle, In-Market audiences, and 3rd Party audiences, we successfully developed audience targeting recommendations tailored to each priority segment. To enhance awareness in all 25 markets, we effectively utilized Amazon Streaming TV (STV) as part of our strategic approach.

The Results

The campaign exceeded expectation, with Amazon surpassing other STV partners, emerging as the top performer for CPE (Cost per Engagement). Thanks to the successful targeted audience and market approach, the tourism office has requested proposals for future campaigns with Revive and now seeks to explore additional Amazon ad product activation.

Streaming TV VCR

98%

exceeded the Amazon benchmark of 97%

CPMs

100%

within the $30-$32 benchmark across 25 markets

Impressions

82%

of all impressions served on unique Amazon inventory