Revive Drives 2X Conversion Lift for Yogurtland with Multi-Product Approach

About

In 2006, Yogurtland opened their doors in Fullerton, CA, with a goal to provide a self-serve frozen yogurt experience that gives customers the highest quality ingredients and flavors to fill their cups. Over 15 years later, Yogurtland leads as a top frozen yogurt brand, boasting over 250 locations globally.

CLIENT

Yogurtland

LOCATION

Over 220 Locations Globally

INDUSTRY

Food and Beverage

PRODUCTS

Self-Serve Frozen Yogurt and Desserts, Catering, Online Ordering, Gift Cards

The Challenge

Before partnering with us, Yogurtland relied heavily on traditional media, offline channels, email marketing, and paid social media campaigns. They had yet to venture into the realms of Amazon advertising or streaming TV campaigns. With a clear business priority of increasing catering orders, online ordering, and foot traffic at their 206 store locations across seven states, they faced the challenge of modernizing their advertising strategy. Additionally, Yogurtland aimed to leverage and maximize their existing creative assets while developing new ones to support a new partnership.

PAINT POINTS

Evolving Digital Landscape: Seeking partner expertise to tap into the Amazon Ads offering

Business Goals: Increase orders and foot traffic

Wide Geographic Spread: 204 stores across eight states (July 2024)

The Approach

Utilized Amazon's first-party data to focus on key segments: parents, catering shoppers, and dessert enthusiasts.

Concentrated on market clusters and zip codes within a 5-mile radius of each store.

Employed STV for brand awareness and Display ads for driving online orders and retargeting.

Adjusted audience targeting and creatives across market clusters based on seasonal relevance

The Results

The Yogurtland campaign successfully garnered over 22 million impressions across various Amazon ad platforms, driving over 10,000 clicks and 12,000 page view conversions. With a 99% video completion rate—exceeding Amazon's benchmark—and users exposed to multiple ad types experiencing a 2x conversion lift, the strategy proved highly effective. Additionally, an increased budget and early adoption of Prime Video Ads in April 2024 led to a 57% increase in page view conversions from the previous month, highlighting the campaign's strong performance.

Cross campaign ad impact

Understand the impact exposing a user to multiple Amazon Ad Products has on performance.

Display

883k Users reached

Streaming TV

326k Users reached

Users Exposed to Both Ad Products Drove 2x Conversion Lift

Cross-Channel Journey

Analyze how users move across ad products throughout their path to conversion

We are immensely grateful for our partnership with Revive, which has been instrumental in guiding us through the Amazon ads media landscape. Their expertise and dedication have been pivotal in helping us make informed decisions about optimization, budget allocation, targeting, and our overall Amazon Ad product approach.

Revive's deep understanding of the Amazon platform and their strategic insights have consistently assisted us towards achieving our advertising goals. Their proactive approach ensures that we are ahead of the curve, optimizing our campaigns for maximum efficiency and effectiveness.

Revive's personalized service and commitment to our success has made them an invaluable partner. We look forward to continuing this successful collaboration together.