Sponsored Display For All Beta: Outbacks Presents

About

Outback Presents is a leading independent full-service live entertainment promoter in North America that handles thousands of shows, tours, and festivals each year. Outback Presents began partnering with Revive and Amazon in December 2022 with one campaign in a sole market. Since then, the partnership has grown with 7 campaigns and tours across 48 markets in the US. Outback Presents runs Streaming TV, Audio, Display, Search, and social in-house to promote ticket sales of over 2,000 shows across the country.

CLIENT

Outbacks Presents

TARGET AUDIENCE

Live Event + Music Enthusiasts

LOCATION

United States

INDUSTRY

Entertainment

PRODUCTS

Live Music Event Management

The Challenge

Our objective was to engage a distinct audience - dedicated followers of Druski, primarily within the Comedy and Hip Hop communities. The additional challenge was navigating tight turnarounds due to pressing tour schedules. The success of this campaign was determined by the main key performance indicator (KPI) of clicks to ticketing sites.

PAIN POINTS

Clicks to ticketing sites

Awareness/reach: driving awareness during the pre-sale announcement window

Ticket purchases

The Approach

We leveraged Amazon’s brand and category purchase frequency insights data to develop a unique audience strategy to increase overall return.

The Results

Transitioning from Twitch Display to Sponsored Display for Non-Endemic on mid-campaign significantly boosted performance. CTR increased from 0.014% to 0.11%, impressions rose by 11x, and CPC dropped from $63 to $0.62. This shift led to an 86% surge in clicks.

CTR

68x
Increase

Impressions

11x
Increase

CPC

99%
Decrease

Clicks

86%
Surge

If you're an advertiser or company looking to support your Amazon Ads approach with partners like Revive, my advice is to collaborate with them as much as possible. Revive partners are experts in the Amazon Ads platform and have extensive knowledge of the best practices for implementing campaigns on the platform. Combining their platform expertise with our in-house marketing team's knowledge of our artists and markets leads to successful campaigns. Our teamwork, creativity, and collaboration with Revive have produced exceptional results so far. We're excited to keep developing and innovating with Revive on the Amazon Ads platforms in the future.