Unleash Lifetime Value Insights with AMC

About

This leading health and wellness brand is a cutting-edge functional nutrition and life sciences company that develops products to support heart health, brain function, endurance, energy, and other essential aspects of a healthy lifestyle. They actively collaborate with renowned academic research programs to develop their high-quality products.

CLIENT

Nutritional Supplement Company

TARGET AUDIENCE

Wellness Enthusiasts

LOCATION

United States

INDUSTRY

Health & Wellness

PRODUCTS

Dietary Supplements

The Opportunity

In today's competitive landscape, brands are looking to nurture and maximize the value of existing customers, placing a greater emphasis on increasing lifetime value. The critical first step is gaining a comprehensive understanding of customers and continually adapting strategies to meet evolving preferences and behaviors. Amazon Marketing Cloud provides this unlock, see the results below.

Return on Ad Spend (ROAS)

20%+

INCREASE

Customer Retention

25%

INCREASE

According to recent industry studies:

Leveraging lifetime value insights in advertising strategies leads to a 25% increase in customer retention and an average improvement of 20% or more in Return on Ad Spend (ROAS).

Understanding the long-term value of customers enables businesses to optimize ad spend allocation, target higher-value customers, and achieve superior campaign performance.