The Approach
To support clients selling non-essential goods, such as this brand, thrive amidst economic uncertainty, Revive optimized client's digital media budgets through Amazon DSP and Sponsored ads, reducing acquisition costs, and utilizing AMC Audiences to craft custom audiences. This helped the brand expand outreach and optimize engagement throughout the entire purchase journey.
Audience 1:
Those who added products to their cart during previous seasonal events but didn't complete the purchase on the brand's site or Amazon store.
How we reached them
Launched a national campaign on Amazon DSP to increase conversions among these high-intent customer groups.
Audience 2:
Those who were either exposed to a single ad type, had less than three total exposures, or didn't click on ads despite exposure
How we reached them
Reached prospects through top-of-the-funnel campaigns aimed at increasing brand awareness and favorability, guiding them towards conversion.
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