Display

Amazon DSP is a demand-side platform (DSP) that enables advertisers to programmatically buy display, video, and audio ads on and off Amazon. Advertisers can reach audiences on Amazon-owned and operated sites and apps, and through Amazon Publisher Direct and third-party exchanges. You can use criteria like demographics and shopping signals to build look-alike or custom audiences.

Key Features

Unique Supply

Amazon Display campaigns allow exclusive access to serve impressions on Amazon’s owned and operated inventory, including Amazon.com, IMDb, and Twitch. Display can run on mobile, desktop and tablet.

Advanced Targeting

Amazon DSP offers access to hundreds of customer segments & data on shopper purchase history and intent.

Retargeting

Lifestyle Targeting

Behavioral Targeting

In-Market Targeting

Device Targeting

AMC Targeting

Audience Lookalike

Advertiser Audiences

Contextual Targeting

A/B Testing (Endemic)

A/B testing enables you to offer two slightly different variants of the same display ad to determine which is more effective. You can test elements like headlines, product versus lifestyle images, and background colors to determine the best combination for optimal results.

Extended Reach

Extend reach beyond Amazon properties with Amazon Publisher Direct across premium publishers and 3rd party exchanges leveraging Amazon 1st party targeting.

Display & OLV Portfolio Sample (US)

Business

Entertainment

Food & Travel

Health & Fitness

Home & Design

Politics

Sports

Style

Technology

Note: Includes publishers who sell display and/or video inventory

Amazon Confidential

How Display Benefits You

Measurable

Using Amazon Display campaigns, you can optimize the campaign to align with your desired business outcomes. You can also understand the impact of on-site visits and conversion events on your website, as well as Amazon sales and ROAS for products sold on Amazon.

Cost-Effective

Display ads are one of the most cost-effective ad units to deliver impressions at scale to your desired audience. With our granular Amazon DSP reporting, you can understand what targeting or creative delivers the best return to optimize to drive efficiency.

Compliments Amazon Products

Display advertising can be a great clickable complement to Streaming TV campaigns. Within the Amazon DSP, we can retarget Streaming TV video viewers with a complimentary display message to increase exposure and a clickable ad to drive further action.

Terms and Conditions

Who can use Amazon DSP?

Amazon DSP is available to both advertisers who sell products on Amazon and those who do not.
Self-service and managed-service options are available. Self-service customers are in full control of their campaigns. The managed-service option is designed for companies that want access to Amazon DSP inventory, with consultative service, or for those with limited programmatic advertising experience. The managed-service option typically requires a minimum spend of $50,000 USD.

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