Amazon Audio

Amazon audio ads are non-skippable 10-to-30-second ads that play for listeners across first-party and third-party streaming audio services. Audio ads will be heard during ad breaks across premium audio content, including exclusive first-party Amazon Music ad-supported tier, Twitch, News, and third-party Amazon Publisher Direct (APD).

Audio ads campaigns deliver 2X high brand favorability compared to 3rd-party benchmarks.

Amazon’s smart speaker ownership has grown by over 77% over the past 2 years.

Audio ads with an Alexa call-to-action are 1.5x more likely to generate purchase intent.

Key Features

Audio ads surface across desktop, mobile, tablet, and connected TV environments, but the majority are delivered on Alexa-enabled devices. Ads are sold on a CPM (cost-per-thousand impressions) basis.

Audio Space Leadership

The Alexa device currently holds a 23% market share of connected home speakers. Amazon has a unique opportunity to innovate in the audio space, as it is the only company that owns the device and inventory, and has closed-loop attribution.

Closed-Loop Measurement

Amazon Audio Ads leverage the Amazon Ad Tag and offer access to first- and third-party measurement studies.

Unique Targeting & Brand Safety

Leverage Amazon’s proprietary audiences and unique brand safety capabilities, with the option to exclude up to 5 genres and/or block news, explicit and/or unrated content.

Exclusive Inventory

Amazon has the #1 Streaming audio source on smart speakers, with exclusive inventory across Amazon Music Free Tier with 17M+ users and Alexa news. To expand our Amazon Streaming Audio audience, Amazon added 'Local Radio Publishers' to access unique, smaller publisher audio supply.

How It Works

Audio Creative Specs

Audio File

Length:

10-30 Seconds, any duration in-between is acceptable

File Types:

WAV | MP3 | OGG

Volume:

at least 192 kbps RMS normalized to -14 dBFS Peak normalized to 0.2 dBFS

Max File Size:

1MB

Headline

Creative Headline:

Max 19 characters, Similar to accessibility text, should simply be the brand name and/or product advertised

Headline

Dimensions:

1024 x 1024 px

Max File Size:

750 kb

File Types:

JPG | PNG-8

Displays on Alexa-enabled devices with a screen, such as Echo Show.

Example Automotive Audio Ad

These are 10 to 30 second ads, with a companion banner image that appears on screened devices (clickable only on desktop, mobile, and tablet devices). Voice interactive capabilities available.

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Amazon Audio

Key Features

How It Works

Example Automotive Audio Ad

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