Audio ads surface across desktop, mobile, tablet, and connected TV environments, but the majority are delivered on Alexa-enabled devices. Ads are sold on a CPM (cost-per-thousand impressions) basis.
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Audio Space Leadership
The Alexa device currently holds a 23% market share of connected home speakers. Amazon has a unique opportunity to innovate in the audio space, as it is the only company that owns the device and inventory, and has closed-loop attribution.
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Closed-Loop Measurement
Amazon Audio Ads leverage the Amazon Ad Tag and offer access to first- and third-party measurement studies.
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Unique Targeting & Brand Safety
Leverage Amazon’s proprietary audiences and unique brand safety capabilities, with the option to exclude up to 5 genres and/or block news, explicit and/or unrated content.
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Exclusive Inventory
Amazon has the #1 Streaming audio source on smart speakers, with exclusive inventory across Amazon Music Free Tier with 17M+ users and Alexa news. To expand our Amazon Streaming Audio audience, Amazon added 'Local Radio Publishers' to access unique, smaller publisher audio supply.