In the era of data privacy,

Businesses need a fresh approach to audience engagement and effective targeting.

Revive & Amazon
are here to help!

Let's Connect

Revive & Amazon
Are Here To Help!

Let's Connect

Insurance Industry Trends 2024

Staying ahead of the curve and adapting with consumer expectations

AI and Machine Learning Technology presents enhanced opportunity to create better consumer experiences
  • Improved operational efficiency
  • New analytics insights to predict risk exposures
Direct to Consumer Distribution
  • Demand from younger buyers for easier ways to buy products directly online
  • Increased speed and end to end customer experience
Property and Casualty insurance expected to grow (CAGR) 25% until 2030
  • Increasing value to leverage media to reach younger audiences and cross sector collaborations to market at the point of sale
  • Increased usage of internet enabled home appliances and sensors to protect against expensive risks (water leaks, climate related damages)
Cyber Insurance Demand Rise
  • Increased cyber security risks and demand for insurance with a need for insurers to deliver coverage at a reasonable cost

The Amazon Opportunity

Leverage Amazon’s Inventory and Data to Understand Customer Behavior
It’s no secret that the use of connected-home technology, such as Fire TV and Alexa-enabled devices, is on the rise. In fact, 76.8% of households own a connected TV, and 74% with at least one smart-home device also have a smart speaker. Regardless of where or how these devices are used, brands can leverage these channels to connect and engage families at home.
Understand the Total Household Penetration and Incremental Reach Opportunity of Your Audience
  • Amazon Ads planning tools allow you to forecast Streaming TV and Audio Ads household reach, GRPs and incremental opportunity.
  • In addition you can access incremental reach to linear TV, optimizing for maximum impact.
  • Reach can be captured at the household or individual level based on selected demographics, frequency and content preferences.
Maximize Your Incremental Reach
  • Minimal overlap with other larger streaming platforms
  • Increase household penetration with incremental reach compared to linear TV
The Impending Cookie Crumble
Amazon's logged-in user and first-party data approach enables advertisers to ascend the challenges posed by the depreciation of cookies. With the diminishing effectiveness of third-party cookies, increasing privacy regulations, and changes in device identifiers, retailers face difficulties in understanding and targeting customers.
Local Targeting Accuracy at Scale
Amazon enhances targeting accuracy by utilizing the account holder's primary shipping address to pinpoint the audience's location. Collaborating with Amazon can boost the efficiency of impressions delivered within a designated market area (DMA) or zip code, on average, by 30%.

How Insurance Companies are Utilizing Amazon Today

Amazon presents a unique opportunity for Insurance companies to understand demographics of those in-market for insurances, reach audiences during key life event moments and understand more about buying behavior of their own high-value customers.

1 Month |  STV  |  Frequency: 10X in 31 Days
Amazon 1P Audience Type
Audience
In-Market
Financial Services
In-Market
Financial Risk Management Books
Contextual
Credit & Payment Cards
Life Event
New Parent
Life Event
Getting Married
Life Event
Recently Moved
Life Event
Recently Moved
Life Event
Auto Insurance
To be exact there are over 16.9 million unique users available across Streaming TV for Insurance companies to reach. (Based on 1 month flight with 10X or less impressions)

The Revive Difference

Smart Audience Discovery
Recommended Optimal Media Mix  & Frequency
Customized Partner Portal
Proprietary Reporting & Insights
Leveraging Amazon Marketing Cloud (AMC), Revive's vertical insights, and customer 1P data, we enable advertisers to identify high-performing audiences for advanced targeting, building data-driven campaigns optimized from the first impression. This approach eliminates guesswork, ensuring your ad dollars work harder from the start and deepening your understanding of your audience on Amazon.
We streamline your media mix based on your specific vertical and campaign KPIs. With midflight automated optimizations and tailored frequency audiences, we ensure efficient media spend distribution. Our goal: maximum impact for every ad dollar, zero waste.
Optimal Frequency
Cross-Channel Journey
Our customized partner portal streamlines the process for booking, provides updates on campaign status and pacing, offers real-time reporting, resources like Ad Tag 2.0 support, access to Betas and Product Pages, as well as the latest news and updates relevant to you.
Our customized reporting dashboards, powered by a proprietary DSP API reporting tool, allow for quick template creation tailored to client needs and increase product overlap. These dashboards offer real-time analytics with filters tailored to your primary KPIs, and can be white-labeled with your agency's colors for a personalized URL experience.

The Revive Difference

Smart Audience Discovery

Leveraging Amazon Marketing Cloud (AMC), Revive's vertical insights, and customer 1P data, we enable advertisers to identify high-performing audiences for advanced targeting, building data-driven campaigns optimized from the first impression. This approach eliminates guesswork, ensuring your ad dollars work harder from the start and deepening your understanding of your audience on Amazon.
Optimal Frequency
Cross-Channel Journey

Recommended Optimal Media Mix & Frequency

We streamline your media mix based on your specific vertical and campaign KPIs. With midflight automated optimizations and tailored frequency audiences, we ensure efficient media spend distribution. Our goal: maximum impact for every ad dollar, zero waste.

Customized Partner Portal

Our customized partner portal streamlines the process for booking, provides updates on campaign status and pacing, offers real-time reporting, resources like Ad Tag 2.0 support, access to Betas and Product Pages, as well as the latest news and updates relevant to you.

Proprietary Reporting & Insights

Our customized reporting dashboards, powered by a proprietary DSP API reporting tool, allow for quick template creation tailored to client needs and increase product overlap. These dashboards offer real-time analytics with filters tailored to your primary KPIs, and can be white-labeled with your agency's colors for a personalized URL experience.

Get a free audience discovery report

Uncover who your audience is on Amazon and how you can connect with them more effectively.

Let us help you improve your financial insigts
Let's get started
Revive In Action
T2/T3 Auto Dealer used AMC to find best path to conversion
AMC analysis shows the impact exposing a user to multiple Amazon Ad Products has on performance.
View case study
Connecting purchases with Streaming TV through AMC
Revive used AMC's cross-platform data to analyze the client's Streaming TV campaign's impact on sales across Amazon product channels.
View case study
Boost media spending efficiency with AMC custom audiences
To help a luxury goods company optimize their digital media budgets, Revive leveraged Amazon DSP and Sponsored ads, reducing acquisition costs, and utilizing AMC Audiences to craft custom audiences.
View case study
T2/T3 Auto Dealer used AMC to find best path to conversion
AMC analysis shows the impact exposing a user to multiple Amazon Ad Products has on performance.
View case study
Connecting purchases with Streaming TV through AMC
Revive used AMC's cross-platform data to analyze the client's Streaming TV campaign's impact on sales across Amazon product channels.
View case study
Boost media spending efficiency with custom audiences
To help a luxury goods company optimize their digital media budgets, Revive leveraged Amazon DSP and Sponsored ads, reducing acquisition costs, and utilizing AMC Audiences to craft custom audiences.
View case study
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