Unlock New Customer Segments at Scale with Amazon's Machine Learning Predictive Audiences

About

A financial advisory firm partnered with Revive to expand its customer base using Amazon Ads. The company successfully identified and engaged prospective clients by leveraging Amazon Ads' exclusive inventory and sophisticated targeting capabilities.

CLIENT

Financial Advisory Firm

INDUSTRY

Financial Services

PRODUCTS

Digital Investment, Retirement, & Cash Management Services

Our Impact

GOALS

Expanding customer base

Increasing service visibility & awareness

Converting interest into account sign ups and funded accounts

The Approach

Collaboration Focus: Identified key segments for customer acquisition

Campaign Efficiency: Utilized Amazon Ads' proprietary targeting signals (life stage, in-market, lifestyle) to boost sign-ups

Innovative Testing: Piloted machine learning audience targeting based on Amazon’s first-party shopping signals

Strategic Impact: Advanced data tools evolved their ability to engage potential customers

The Results

Over a six-month period, Revive refined the audience strategy, achieving impressive outcomes

CPA for Sign-Ups

9%
Decrease

Enhancing overall cost-efficiency

CPA for Funded Accounts

23%
Decrease

Demonstrating improved targeting efficacy

CPA for sign-ups

57%
Decrease

When leveraging Amazon Ads' new predictive audiences

Brand Visibility

This advanced predictive audience targeting expanded the brand’s visibility and market reach by engaging previously unaware customers.

More in Action

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